Media Strategy
Integrated media plans
With four decades of linear and OTT expertise, we craft integrated media plans that engage your audience and optimize your budget for maximum ROI.
What We Do
One system · scored daily
At Our Core
Diray Media seamlessly integrates linear and digital video tactics into a comprehensive approach that amplifies brand visibility, enhances audience targeting, and maximizes conversions.
One number, six weighted components behind it
Illustrative exampleThe six components carry different weights in the score, and the mix varies by product and day.
No cost, no obligation
Tell us the outcome you need to move.
Proprietary Technology
We grade every media decision against the business outcome it was bought to move, daily. Every score arrives with the why behind it, and the model sharpens as it learns more about how your media performs.
Powered by MediaINSIGHTS, we consolidate campaign analytics and reporting into a custom dashboard, enabling continuous optimization, informed decisions, and transparent tracking across all Total Video tactics.
We combine external and proprietary data for insight into consumer behavior, advertising trends, and competitive landscapes, tracking TV and digital ad placements to ensure optimal performance and adapt quickly to market changes.
How we answer
Media Strategy
With four decades of linear and OTT expertise, we craft integrated media plans that engage your audience and optimize your budget for maximum ROI.
Buying & Planning
Our real-time buying strategy and trusted partnerships deliver unbeatable rates, ensuring efficient media placements across all platforms.
Advanced Analytics
Leveraging cutting-edge data science, we provide a full view of media performance through real-time optimization, mixed media modeling, and attribution analysis.
Ready when you are