Media Glossary

Ad spend. The price you pay for advertising during a specified date range

Ad spend on Nielsen rated stations / dayparts

A metric to measure how efficiently paid media is driving total revenue

A metric that measures revenue earned for each dollar you spend on advertising

Reported orders placed online

The average cost of advertising per sale

A metric that measures the total cost of a customer completing a specific action

The average amount spent by customers per transaction

A positive result toward marketing goal

The effectiveness of turning an opportunity into a conversion

The estimated number of viewers

A bidding method where you pay based on the number of impressions received

A percent of the target market reached multiplied by the exposure frequency

Total number of in-market impressions from a target audience as a percentage of market population

The cost of advertising exposure opportunities that equals one rating point in any geographically defined market

Third party digital spend

Ads watched for a defined time period (seconds). The default number of secs varies by platform

When an ad is watched start to finish

A ratio showing the number of paid views of a video ad to the number of impressions that were eligible for views

The percentage of users who successfully watched 100% of the video ad

A skippable video ad that auto-plays before a YouTube video starts

Any interaction with your ad: view, click, like, share, comment

User interacts with a digital ad

A bidding method where you pay each time your ad is clicked

When a user scans a QR code and clicks the link

A ratio showing how often people who see your ad end up clicking it

When a user arrives to a website

Phone Number / URL address

KPIs are the metrics and results that determine your progress toward a marketing campaign objective

The increase in effectiveness measurements (e.g., message recall) between respondents who did not view the ad and those who did

An advertising strategy that finds and targets new prospective customers based on behavior, interest, demo, geo and many other attributes

An advertising strategy that utilizes lists or pixels to serve ads to audiences who have previously engaged with your website or brand

Block of time that divides the day into segments for purposes of selling advertising time on TV and radio

Traditional television delivered at a certain time via cable or satellite

Shown on a cable or satellite provider’s app when a consumer chooses to watch a show that previously aired

Aggregate live and on-demand TV and deliver over the internet in a linear fashion (Sling TV, Hulu Live TV, YouTube TV, fuboTV, PlayStation Vue, PlutoTV)

Available without a paid subscription. (Pluto TV, Xumo, Tubi, The Roku Channel)

Online ads via search engines, social media, display and more

Digital content accessed by apps and streamed over Smart TVs, OTT Devices (Amazon Fire Stick, Apple TV, Roku) or Gaming Consoles (Xbox, PlayStation)

Streaming content that is delivered via an internet connection rather than through a traditional cable/satellite company, on any device

Video clips, TV shows and movies streamed from the Internet

Professionally produced, TV-like content 30-60 mins in length on apps or websites (Bravotv.com or the Bravo app)

Automated method of buying display inventory executed using data and typically algorithmically driven systems with direct access to publisher ad servers, ad exchanges and networks

Software used to buy mobile, search, video and CTV/OTT ads programmatically